A Sonic Typeface for a Tech Powerhouse
In collaboration with Kontrapunkt in Denmark, we designed a sound-sensitive typeface for the Chinese audio tech company Goertek. Based on surrounding sounds, it changes appearance by vibrating at different frequencies and wavelengths. The dynamic typeface was created for use on digital signage and wayfinding throughout Goertek’s state-of-the-art R&D hub in Qingdao, China.
中国の音響技術会社 Goertekの書体を、デンマークのコントラプンクト社との協業で開発しました。青島に新設される巨大研究開発施設のサインシステムやデジタルサイネージに使用されます。Goertek fontは「音」をコンセプトに制作された、幅広いシーンに対応できるヴァリアブルフォントです。
Sonic Typography
Inspired by Goertek’s heritage as an acoustic tech company, the variable typeface oscillates to express the movement of sound waves and frequencies.
Audio Activation
The font is audio-activated. When used in digital signage, it adapts to the surrounding environment based on sound volume and frequency. In a louder area, it will tend to be more active and eye-catching, whereas in a quieter area, it will be still and unobtrusive.
