The Petal Room
The first installation, the Petal Room, consists of 3,500 real flowers, 6 million paper petals designed to fall in beautiful trajectories, a signature scent, and sensor-activated lighting that incorporates microscopic scans of flowers. These elements stimulate the senses and allow visitors to feel physically connected to flowers and nature.
The Augmented Nature Room
In the second installation, the Augmented Nature Room, AR technology creates an interactive experience that highlights elements of nature essential to both humans and flowers: Air, Water, Soil, Time, Light & Shadow, Space, and Wind.
The Art of Bloom is
a multi-sensory exhibition that awakens the senses
五感を刺激する展覧会”The Art of Bloom”
Visual Identity
A theatre renovated for the purpose of this exhibition, merchandise, printed collateral, AR markers, and even a signature scent were designed under a unified visual direction. Inspiration was derived from the sakura (cherry blossom) flower petals that famously fall during the spring in Japan, along with the vibrant oranges, blues, and greens of the California landscape. We combined the two to encapsulate the universal awe that humans find in nature’s beauty.
Social Outreach
Visitors found their own unique ways of interacting with the exhibit, whether it be playing with the petals, sitting down to reminisce, lying on the projection floor, or even dancing and doing yoga. Workshops and satellite events with local collaborators added even more versatility to participants’ enjoyment of the installation. Visitors shared their experiences on social media, resulting in excellent organic traction.