Design Concept
ZHUAN ZHUAN’s renewed design concept is Valuable Circulation. The logo, logotype, visual elements, fonts, colors, and application items have all been recreated to symbolize the value of an ecosystem of recycling, reuse and redistribution.

Logo type
The new logotype is composed of three powerful horizontal lines, a dynamic diagonal line that breaks up the three horizontal lines, and a soft curve with a humanistic quality to it. The sharp edges with gentle curves provide identification, visibility, and uniqueness. These edges are also adopted in the English typeface to create a consistent logotype.

Symbol Mark
The symbol mark inherits the essence of the traditional bear mark, while the two circles represent a planet orbiting a satellite, expressing circulation. The Z in the center of the symbol mark is tilted at a 37-degree angle to dynamically express the strength of the company’s constant challenge.

VI Element
The initial “Z” is rotated 90 degrees to form the letter “N”, to form a unique visual element. The infinite nature of the “Z” and “N” connecting, represents ZHUAN ZHUAN’s large scale vision in a playful and fun way.

Application

ZHUAN ZHUAN’s unique visual identity representing circulation, has been deployed across several applications so that people have a clear understanding of its rebranding. Visual elements are consistently integrated into business cards, letterheads, packaging, advertisements, and all other items that come into contact with our customers.