HIDA

HIDA

Hida Industries is one of the most known Japanese wooden furniture manufacturers, located in the Hida mountains in the Gifu prefecture. A unified art direction is applied to their corporate logo, tags, packaging, exhibition, and website in order to communicate their dedication to local, ecological product-making. I also directed its Milano Salone exhibition on “wood-bending and compression” (2018), as well as Japan House LA exhibition on Japanese craftsmanship and aesthetics (2020).

岐阜県飛驒高山にある日本を代表する木工家具メーカー「飛騨産業」のアートディレクション。地域環境に根ざしたモノづくりに取り組み続けて来た「飛騨産業」の想いを伝えられるように、企業ロゴからタグ、パッケージや包装紙、紙袋、webサイト、そして展覧会に至るまで、ブランドとして一貫した顔つきを構築しています。ミラノサローネ（2018）では「曲げ木と圧縮」をコンセプトにした展示を、ジャパンハウスLA（2020）では日本のモノづくりの心、美意識に迫る展覧会デザインを行いました。

Hida Industries logo overlaid on a background showing the woodworking process
Close-up of a wooden chair with the Hida logo emphasizing craftsmanship and texture

Logo
Hida Takayama has a woodworking culture that has lasted for over 1,300 years, and creations based on traditional skills and spirit thrives to this day. The logo symbolizes Hida Sangyo’s aspiration to “make the Hida region a mecca for woodworking with the heart and skills of master craftsmen” and strongly represents its regional roots. The “H” in “HIDA” represents kumiki (braided wood), “I” tachiki (standing wood), the “D” mageki (curved wood), and the strong legs of the “A” symbolizes dwelling and furniture.

Printed materials and stationery designed under a unified Hida brand identity.
Exhibition captions and typographic layout reflecting Hida’s design philosophy
Eco-friendly wrapping paper design featuring natural wood motifs
Poster visualizing the beauty of wood bending and compression techniques
Poster visualizing the beauty of wood bending and compression techniques

Communication Tools
The business cards, catalogs, and the tags made in various sizes to afford items in all sizes and shapes, all carry the HIDA logo on a white background, providing a unified look and feel as a brand.

Entrance design of Hida’s exhibition, welcoming visitors with warm wooden textures
Exterior view of the Hida exhibition space highlighting the brand’s natural aesthetic
Interior exhibition design showcasing Hida’s wooden furniture and craftsmanship
Display panels with captions and infographics explaining Hida’s woodworking process
Interior exhibition design showcasing Hida’s wooden furniture and craftsmanship
Interior exhibition design showcasing Hida’s wooden furniture and craftsmanship
Interior exhibition design showcasing Hida’s wooden furniture and craftsmanship

Storefront Design
At the Midtown Tokyo shop and exhibition, visitors can view and experience each Hida Industries product, created with unique wood-bending and compression technology, at ease. At Milano Salone 2018, the Hida Industries exhibited a booth to highlight this technology.

Photo of the exhibition venue showcasing Hida woodwork display setup
Wide view of exhibition space displaying Hida woodwork pieces
Interior shot of exhibition showing arrangement of Hida Sangyo furniture and artifacts

Exhibition Design
Japan House LA’s 2020 exhibition “HIDA: A Woodwork Tradition in the Making” illustrated Japanese craftsmanship and aesthetics through the woodworking culture of Hida Sangyo and the Hida Takayama Region.

Credits

Client
Hida Sangyo Co.,Ltd.
飛驒産業
Art Director
Daigo Daikoku
大黒大悟
Designer
Yuto Kanke
菅家悠斗
Copywriter
Norimitsu Korekata
是方法光
Web Designer
Takehito Goto
後藤健人
Photographer
Takaya Sakano
阪野貴也
Producer
Tatsuki Suzuki
鈴木龍毅
Shop Designer
Hisae Igarashi
五十嵐久枝

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