EXPERIENCE JAPAN PICTOGRAMS are a novel set of visual symbols developed to enhance the tourism experience in Japan for people of all cultures and ages. These uniquely simple and easy-to-understand pictograms are designed with the key concept of a “second encounter with Japan” in mind, inviting visitors to explore and enjoy Japan a little deeper than before. The pictograms are available for free download from the official website.
日本観光を楽しむすべての人へ。 EXPERIENCE JAPAN PICTOGRAMSは、デザインの視座から、日本観光の魅力的な体験を支えるべく生まれた新機軸のピクトグラムです。シンプルでわかりやすい造形、そして「二度目の日本」をキーワードに、従来のピクトグラムよりも日本の体験を一歩深く掘り下げた独自性あるラインアップが特徴です。公式Webサイトから、どなたでもピクトグラムを無料でダウンロードすることができます。
Experience
EXPERIENCE JAPAN PICTOGRAMS were developed as minimalist tools to convey basic information about Japan and its diverse aspects. Despite the deceptively simple design, each symbol is generally presented with accompanying text – a story that gives you a glimpse into the everyday life and history of Japan. We encourage you to read these stories to experience Japan before visiting or downloading the pictograms.
Design
EXPERIENCE JAPAN PICTOGRAMS were designed to be original, universal, and flexible for a variety of media, showcasing high functionality and aesthetic value in printed materials, digital displays, and outdoor signage. Each pictogram can be used by reversing black and white or changing colors for a broad range of applications. There are infinite possibilities for you to explore.
