Logo and Mark
The logo derives from the circular form of the silkworm cocoon. This characteristic oval shape is applied to the tag, signage, and packaging designs, as well.

Packaging Design
Sensations evocative of Dear Mayuko shampoos and face washes— fluffy, bubbly, silky, glossy— are portrayed with various rounded shapes derived from the circular form of the silkworm cocoon.

Sales Promotion Tools
Sales promotion tools such as shopping bags, gift boxes, and catalogs use a 125mm x 125mm grid pattern, following the size and look of the tiles on the storefront walls. The grid creates a sharpness that contrasts beautifully with the roundness of the package design.

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The ethereal, translucent ambience portrayed in the gorgeous photographs and graphics embodies Dear Mayuko’s philosophy of aspiring for pure and beautifully relaxed skin.

Store Design
The storefront design is reminiscent of a bathroom that restores the mind and body to a pure, innocent state. The walls and fixtures use 125mm x 125mm tiles arranged in a gridded pattern, which provides unity while allowing for the use of various materials, such as ceramic, wood, and urethane.