aiESG (i-ee-/s/gee) is a start-up from Kyushu University that creates a sustainable society through ESG (Environmental, Social, and Governance) analysis of the global supply chain and service lifecycles. The company recognizes and rewards the effort of fair labor programs offered by global corporations through the CARE certification. We developed a visual identity that elevates their vision – consisting of a logo, motion graphics, conceptualization of a certification system, brand video, and website.
Logo
We developed a logo that uses a flower and a person as the main motifs. The five flower petals symbolize different metrics of evaluating working environments. Each petal is a result of rigorous data analysis, comprising 3270 criteria analyzed by aiESG. Focusing on the human-centric program, a human form is placed inside the flower to embrace the connection between the human and social worlds.
Graphic Elements
We developed various illustrations and animations to show how aiESG’s CARE certification analyzes products and services on a global scale. We developed the tagline “From socks to cities” to highlight the range of the analysis system.
Certificate Design
Companies that meet excellent criteria in aiESG’s ranking system are awarded with the CARE Certificate. We designed the blossom shapes from the data analytics of the service, becoming more circular as the ranking advances from Bronze, to Silver, Gold, and Platinum.
Brand Video
We created a brand video highlighting the need for fair working conditions across the world, and aiESG’s solution through a never-before-developed rating system. Simple and clear visuals are used to show aiESG’s vision.
Credits
Client
The Organization For Sustainametrics
一般社団法人計量サステナビリティ学機構
Art Director
Daigo Daikoku
大黒大悟
Designer
Kai Watanabe, Kosuke Trusube
渡部快、釣瓶昂右
Motion Designer
Kai Watanabe, Ken Adachi
渡部快、足立 健
Copywriter
Ken Isome, Kan Fukasawa, Saki Uchida, Jamie Curtis
