2009
Aerial images of roughly 100 people forming the shape of pictures and letters were captured. The beauty of the organic human movement symbolizes the fun and warmth of the Christmas season.

2010
The hopes and wishes of the citizens of the world are depicted in the warm light of some 20,000 candles.

2011
Built around the concept of a marketplace, the key visual was text handwritten in chalk on a blackboard. In the video, the sounds of striking, tearing and dropping, along with many other sounds that are made when you use MUJI products, were coordinated to create a percussion-style rendition of “Joy to the World.”

2012
Inspired by the theme of a house, nine short animated films, just 15 seconds each, portray a variety of abodes to convey the common desire to celebrate the holidays with family.